Transforming corporate communication

in social impact and brand value

Specialist in Organizational Communication, CSR and Digital Strategy.

A strategist with over a decade of experience in multinational corporations, I specialize in connecting organizations with their purpose through Internal Communications and Corporate Social Responsibility. My approach combines financial management with digital creativity, achieving milestones such as a 200% increase in national volunteering and the success of my own e-commerce company.

PORTFOLIO

Connecting corporate strategy with human purpose:

Communication that inspires and Social Responsibility that transcends.

Strategic Communication:

Management of internal channels, corporate identity, and communication plans for mass audiences

Corporate Social Responsibility:

Implementation of global programs such as GoGreen, GoHelp y GoTeach, and management of ESR distinctions

Digital Strategy and E-commerce:

Web design, content marketing, and brand management with a focus on results and user experience

A proven track record in multinational companies, transforming corporate challenges into success stories through strategic and human communication.

Luckiest Jewels (Fundadora)

AirBnB

DHL Supply Chain

Grupo Autofin

Sherwin Williams

DaimlerChrysler

From budget management to volunteer mobilization

Name: YGL
Address: Mexico

2600

Volunteers mobilized

$6M MXN

Managed budgets

+200%

Increase in participation

8,000

Employees impacted

TESTIMONY

The "Give It Your All" campaign is considered the best demonstration of the results that can be achieved through cooperation between Internal Communications and Human Resources, highlighting Deutsche Post DHL's commitment to its employees. The entire campaign made a significant contribution to the organization's goal of becoming the "Employee of Choice," a key objective of the "2015 Strategy."

Christof Ehrhart. DHL Executive Vice President

Projects that merge social impact with high-value brand design.

CURRICULUM

Leadership backed by excellence

Globally recognized for transforming the culture of corporate responsibility.

2014

Global Communications Award: Bronze Award

2012

First Choice Award Mexico: Category “Living Responsibility”.

2014

CEO Award Living Responsibility: Gold Award.

2012

HR Excellence Award: For work performed in addition to the responsibilities

2013

First Choice Award Mexico: Initiative “Un Techo”.

2011

Global Communications Award: Bronze Award.

2013

First Choice Award Mexico: Best initiative “Go Teach” and “SOS Children”